Freedom House
Poster
Graphic Design
This poster was designed for the Freedom House Annual Dinner, an event focused on global human rights and the fight against oppression. The poster was intended for large scale use, including banners and oversized wall installations. The goal was to communicate urgency, scale, and resilience while handling a large amount of text.
Year
2023
Services
Graphic Design, Mockup
Challenge
The main challenge was fitting a dense volume of copy covering multiple forms of violence and persecution into a single composition without overwhelming the viewer. The design needed to feel intense and uncompromising while remaining legible at very large sizes.
Approach
The design draws inspiration from Paula Scher’s graphic style (below), using bold typography, dramatic shifts in scale, and dynamic text placement to create movement and hierarchy.
Typography functions as both content and structure, guiding the viewer through the message rather than relying on a traditional grid.
The poster was created in Adobe Illustrator to ensure scalability for large format printing, then mocked up in Photoshop to visualize real world placement. A limited color palette and high contrast type unify the composition, while the central photograph grounds the typographic intensity in human emotion and lived experience.
Outcome
The final poster balances visual density with clarity, reflecting the weight of the subject matter while maintaining impact and readability across large scale applications. By embracing typographic complexity instead of avoiding it, the design reinforces the message of collective resistance and solidarity.
